Since children shouldn’t be reading this blog anyway…
A Labatt’s ad that suggests Santa might prefer a beer (de-alcoholized of course) to the traditional milk and cookies has caused quite the controversy.
Read: Labatt causes stir hinting Santa into suds.
“Children see that and they think we’d better leave beer for Santa instead of cookies and milk,” she said. “I have grandchildren and great-granchildren and I don’t approve of it.
This story brings back memories of my childhood (in the 60s)…I seem to remember it was my dad who suggested to my sister, brother, and me that he was pretty sure Santa might prefer a cold beer — and I mean real beer. It made perfect sense to all of us — after all, Santa really worked hard. So that’s exactly what we started doing — leaving Santa a cold one (and cookies too, naturally).
Now, I’m not condoning drinking and driving. In our house, we have a zero-tolerance policy: if we’re drinking, then we’re in for the evening. And since my bar-hopping days are way, way behind me, I don’t need to worry about arranging for designated drivers or public transportation.
However, this story just strikes me as ridiculous. Even MADD has no problem with the Labatt ad. Well, maybe this is a poor ad, maybe it’s not such a good idea to link beer — even the de-alcoholized kind — to driving…a sleigh. Actually, you could argue that Santa isn’t driving the sleigh; the reindeer drive the sleigh. But I digress…Plus, I think I’m starting to fall into the complainers’ trap by lending credence to their complaint. After all…
Santa. Isn’t. Real. So get a life already.
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Don’t know here, maybe it *is* effective since it earned some free publicity from a group that could really use a round!
This seems like a classic case of a media institution trying to make something out of nothing. I see in the article that the journalist was apparently able to find exactly one complaint specifically about the ad, plus some flaky analysis from a professor.
I think it was probably a very slow day for news.
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